Prior to his role as CEO of Neosoma, Ken co-founded and served as CEO of String Automotive Solutions, an AI-powered marketing optimization SaaS platform for car dealerships, the first of its kind in the automotive industry.
Under Ken’s leadership, String grew to a nationally-recognized thought leader with 500 customers at the time of the company’s acquisition in 2017 by Experian Information Solutions (LON:EXPN), a global consumer and credit data solutions company. Ken served as Experian Automotive’s VP, Dealer Solutions, and VP, Strategic Initiatives, for 3.5 years, until leaving to serve as Neosoma’s CEO full-time.
Ken has deep and broad expertise across startups, software, and operations, and has advised companies in various industries. Ken received a Bachelor of Commerce degree from McGill University, studied in the full-time MBA program at The University of Toronto’s Rotman School of Management, and studied at Université Côte d’Azur.